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The more you tell the more you sell

by on Aug.11, 2011, under Marketing

Its a fact

Long copy sales yankee candles letters convert kids night lights   more prospects into buyers by as much as 40% over shorter texts.

That does not give you an true   memory foam topper  grace candles excuse to write hypey text full of ’salesy’ exaggeration.

Good sales copy is a story which focuses with laser like accuracy on the readers pain, frustrations and longing.  massage xp   Good sales copy is packed tight with killer verbs what do turtles eat and short sentences. Not one word is wasted. The text is dynamic and moves quickly along. It is super-glued to the facts.

The jaundiced prospect in the ‘Make Money at home internet marketing space’ charms may still skim through  hair shears   the sub headlines to the price at the bottom of page 23. That is if you are still driving traffic using traditional charm bracelets PPC campaigns or poorly written email copy. They’ll just bounce on to the next silver bullet.

If you really want to seduce him or her into buying just turn your sales copy on its side.led flashlight  Go horizontal. Spin your story out over days or weeks. Tease your readers interest. Use mental triggers to create buzz and best led flashlight anticipation until finally they get to launch day. Then your shopping cart opens and BOOM!… Hungry buyers are whipping out their credit cards in seconds. They’re convinced. log cabin holidays    They know all they need to. They hit the order button on applying for disability benefits page 23 without reading a word of   best credit card  your carefully crafted sales copy.

No need… They exercise machine have confidence in your company Value Proposition. You are obviously the go-to guy in your niche. You have answered every objection and delivered a crushing offer. They’d be mad not to take it.

Take the time to strike up a conversation  best credit card rewards  Be like-able and respond to the comments on your blog. Above all, be yourself. Give your prospects time to get to know you. buy a treadmill They would far rather do business with someone they like and respect than be dumped on some stranger’s sales page.

Find out more about the horizontal sales page.  Accelerated Nursing Program Take 5 minutes to tell us about your product and what makes it special. Not every business or product is bowflex series  Accelerated Nursing Program 7 treadmill ready for the level of inspired launch marketing that we deliver but if you want to know more… I’ll get back to you within 48 hours.

 

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Big Blue, Bill and Balls

by on Aug.11, 2011, under Marketing

I admit that, senuke review like many others,  wedding rings  I am no big fan of Microsoft or its founder Bill Gates. But if we stop for a minute to reflect, his marketing strategy has christmas gifts been an incredible success.  mobile local fusion  In fact, one could say Bill is a genius with balls. He was the one who came up with the christmas gifts for her idea of integrating MS Dos as it was then into  LED Grow  Light    IBM’s transaction stream. He approached the christmas gifts for him computer giant just as they were moving into the personal computer business and  greeley chiropractor  suggested that they bundle his software with their offering. It was and is a complimentary wedding dresses uk product so IBM did not perceive a threat to their   aloe vera  dominant position.

But the stroke of genius was that Bill negotiated golf gps  two additional clauses into the agreement with Big Blue.

1. That he could form cheap wedding dresses one to one relationships with the users of his software introduced by IBM and sell them updates
2. That he could approach any wedding dresses other computer hardware producers and offer them the same deal.

The rest, as they say is history.

Just about keyword search tool every personal computer on the planet from that day forward was bundled with the Microsoft operating system.  supercharger kits   The Armed response beauty of the arangement was that once the partnership deals were done, Bill could sit back knowing that he would benefit from every marketing dollar IBM or anyone else spent.

His business grew exponentially.  rifle scopes  The production, packaging and shipping costs of the digital products he sold were and are low.  night sweats  He had in fact come up with a business model which many have tried to replicate with lesser success.

This type of integrated marketing  Danby kegerator   works just as well today for a company of any size. You Alarm systems too could build your business quickly and cost effectively in just the same way.  bookbinders  Perhaps its time you gave it a try!

 

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